Laundromat Soap Products Loved By Your Hispanic Customers

If you own a Laundromat with a large customer base of Hispanic customers you will see the plastic bags of soap powder coming into your store.  The brand is ARIEL and is a high sudsing product of Proctor and Gamble.  I'm told it is actually an old formula of Tide with an extra dose of fragrance.

Ariela - seen with her laundry - loves Ariel for the smell

Ariel creates a lot of suds and was designed to overcome Mexican hard water and the joy we Latinas receive from looking at the bubbly white foam.  It just smells and looks clean!  My girlfriend Ariela absolutely loves the smell, and with three children and a husband in construction, her household produces a lot of dirty laundry.

Attempting to convert your customers to a low suds detergent, designed in response to front load washers whipping soaps in to clogging gobs of foam, is going to be difficult.  Remember, I was raised to believe that a little extra soap helped make the clothes a little cleaner.I know better by education, but I still find it hard to stop putting in an little extra soap whenever I have a badly soiled load of clothes.  As a Laundromat owner, I suggest you keep a gallon of Downey (50% water and 50% Downey) in a convenient location.  Pouring this into the soap dispenser will knock down the suds quickly before they back up and go all over your floors.

If you really wanted to get my Hispanic family to try a low suds variety of detergent, you'd have to give it away.  Well, now there's an idea, isn't it?  If you have a problem with "over soaping and sudsing" in your Laundromat, buy a five gallon tub of inexpensive lower suds soap powder from Costco, or Smart and Final, and give it away for free.

Speaking of free, how about the Laundromat owner who wrote signs in Spanish offering "free dry" and provided a box of clothes pins and coils of rope available for those wanted their "free dry."  Part of me says funny, most of me says not so funny.  The store owner and Ariela thought it was funny.

                                      -The Latina Laundromat Advisor