Tuesday, August 2, 2011

How To Make Laundromats And Coin Laundries More Appealing To Women

Laundromat users - each with two children - have suggestions for you

I took a trip recently with my girlfriends Marla and Lena. We went to Las Vegas for a few days of "fun in the sun" and spent some time by the hotel pool. We only went to see a few of the fabulous shows and entertainers on the Strip. We didn't do any gambling or dancing. : )

Of course the subject of Laundromats always comes up on those long trips across the desert from LA to Las Vegas. Both my friends use Laundromats in their neighborhoods and were complaining to me that Laundromats don't consider the needs of their female customers.

Marla believes that Laundromats are generally used by women - and owned by men - and feels that men can sometimes overlook the needs of their customers. She would like to see a play area for her two children. It would be an attraction to her to use a Laundromat that had one; she could concentrate on sorting and washing her clothes if an enclosed play area was provided.
Ariana, a future Laundromat user has needs too

Lena responded that she wished Laundromats would provide a baby changing table in their restrooms. Many shops, stores and restaurants have them, and she wonders why such a women oriented business as Laundromats don't have them. She hates having to change her babie's diapers in front of other customers and thinks it's just "stinky and icky." 
Marla chimed in that her life would have been easier during her pregnancies if her local Laundromat owner would have provided a few chairs and a lower folding table or two so she could have sat down and folded her clothes, instead of standing on her swelling feet the entire time. 
Lena said said that when she was on a visit to Canada a few years ago she had the opportunity to use a Laundromat that included free soap (injected liquid soap) in all their washers. 
She went on to say, that it is really is difficult to drag two children, five loads of clothes, a large bag of Ariel, fabric softener, stain remover, and a bottle of bleach into the Laundromat. It would be very nice if her Laundromat offered her free soap and bleach so she didn't have to carry those items around. She would use the Laundromat more frequently, instead of using the washers in her apartment building when she didn't feel up to lugging all the items to the Laundromat. 
She added "why not buy some small lockers (like at the health club) so the regular customers who wanted the service could store their favorite soaps and bleaches in lockers." It would be beneficial and lock the customers into returning to the Laundromat.
Marla said she had an idea that would be great if Laundromat owners would only listen. The owners could buy a few of the baby chairs (like the ones used in restaurants), so she could strap her children into these chairs instead of putting them in laundry baskets on the folding table. She sees other women put their children into laundry carts - exposing them to potential laundry cart tip over injuries. If a better option was available, fewer children would be in the carts.

Mommy, don't they have a booster chair for me?

When I returned home I thought, I wonder how many owners really sit down and think of ways to make their Laundromats more appealing to women. Marla and Lena considered the issue from the viewpoint of young mothers, but I bet a lot of smart owners have suggestions others could use for the various ages of the women who use they Laundromats. 

What do your female customers want? What would make them return again? Every owner would be wise to consider what it would take to make their Laundromat more female friendly. Good ideas means good business, and good business makes money. 
As for our trip, we got wet, relaxed, and returned with most of our money. The economy, recession, lack of flowers in our lives, and the rising costs of perfume all seem to disappear as we consumed our favorite icy drink at the hotel pool. ;)

                                           -The Latina Laundromat Advisor

No comments:

Post a Comment